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| Press Release |
Arlington, Virginia - April 5, 2007
Pickle Launches New Powered by Pickle Site to Promote Upcoming Feature Film by Sony
Pickle, in partnership with Sony Pictures Digital, launched the Big Secret Sweepstakes, the latest Powered by Pickle partner site (www.pickle.com/perfectstranger.html). The sweepstakes employs the Powered by Pickle platform to create a fully customized media sharing experience to promote the sexy new thriller Perfect Stranger.
Using Powered by Pickle, site producers were able to easily embed media upload and sharing widgets within the sweepstakes' website, creating a custom user-generated photo site. Those entering the sweepstakes are invited to submit a photo revealing their own "biggest secret".
Powered by Pickle provides a robust set of management tools to streamline workflow for efficient and easy moderation of user-generated content. Big Secret moderators can quickly approve and publish submitted media straight to the Big Secret gallery within a matter of seconds.
"This site further showcases the versatility of the Powered by Pickle platform. Recently, we launched a video project for a partner. This one is photo oriented. It really demonstrates the flexibility of our media-agnostic approach to user-generated content management," said John Funge, CEO and co-founding partner of Pickle. "One implementation, and one set of management tools enables publishers to drop video-only, photo-only, or mixed-media galleries into their sites with breathtaking ease."
About Pickle:
Pickle's next-generation online video and photo sharing service enables you to easily organize and share ALL your media (photos and videos) from ALL your devices (camera and mobile phone), but with a revolutionary twist. In addition to sharing on Pickle, you can post individual items or entire channels of content anywhere you want – MySpace, your blog, wherever. And you can update channels on the fly with dispatches from your cell phone. With Pickle, you can broadcast life's moments as they happen. Powered by Pickle enables publishers and brands to leverage the Pickle platform to easily receive, manage, and display user-generated videos and photos in their websites.
www.pickle.com
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