First came services that allowed you upload and print your photos online. Next came single-media, online-oriented services with a focus on community and posting media to blogs and websites. Now, a new generation of personal media is fast approaching.

Camera-Driven Change: This next generation will be driven by cameraphones and cameras that let people take both photos and videos side-by-side with ease. Compact, powerful, internet-connected cameras will soon be in everyone's pocket all the time. The implications are huge. More and more people will want to:

• Share both photos and videos side-by-side
• Consolidate media from both their cameras and mobile phones
• Share on the fly directly from mobile devices -- creating an entirely new category of sharing
• Pool photos and videos from multiple people

The Web Redefined: As camera technologies change how people capture and share personal media, the very nature of the web is also changing. Websites are exploding into syndicatable "widgets" that can be posted on other websites – creating a tapestry of interlinked sites and services. The very definition of "sharing" online is evolving from the more conventional posting to one website to include ubiquitous syndication of content throughout the internet via widgets.

We've built Pickle from the ground up to address this next generation of sharing.