OVERVIEW

Pickle is a next-generation online video and photo sharing service radically different from what has come before it. Pickle enables you to easily organize and share ALL your media (photos and videos) from ALL your devices (camera and mobile phone), but with a revolutionary twist. In addition to sharing on Pickle, you can post individual items or entire channels of content anywhere you want -- MySpace, your blog, wherever. And you can update channels on the fly with dispatches from your cell phone. With Pickle, you can broadcast life's moments straight from your mobile to virtually any website.

THE MARKET

Pickle addresses a new generation of personal media which is fast approaching. This next wave will be driven by cameraphones and cameras that can take both videos and photos. In 2005, 500M cameraphones were sold worldwide. By 2010, 90% of all mobile phones sold will have a camera. Currently, 62M households in the U.S. have a digital camera. Most digital cameras sold today have a video mode. In short, the tools to capture a still image or video will soon be in everyone's pocket at all times.

DEMOGRAPHIC

Pickle has a diverse user base from all over the world. Among this broad base, male users ages 18 to 34 are the leading users of Pickle.

PARTNERS

Pickle partners with complementary businesses to enrich its user experience. As well, Pickle offers select partners Powered by Pickle, a customizable platform for receiving, moderating, and sharing audience-generated content within partner sites.

TIMELINE

• Q205 – Pickle founded Q106 – Private beta of Pickle rolled out
• Q206 – Pickle released to the general public
• Q107 – Pickle debuts Powered by Pickle technology
• Q107 – Pickle Channels released to the general public

FUNDING

Pickle is privately funded by the founders and outside angel investment.

BUSINESS MODEL

Pickle is free to use and generates revenue through advertising. Optionally, Pickle members can upgrade to the pay-to-use Pickle Plus service which offers greater capacity and additional features. We also collect revenues from our Powered by Pickle partners.